about the warriors. their game in chicago and of course the superbowl. colin kaepernick and ray lewis.. ray lewis... >> pam: would you sell your last name? and if so, how much would you sell it for? a san francisco based tech company. paid a man to re=name himself after their company. slate shows us the marketing extremes businesses are now going to for attention. >> we are in chafed tech boo we are in the mid of a high-tech boom. >> after 43 days, after putting his last name on the bay, it ended at $45,000. the winner was a san francisco-based company headsets.com they sell every type can imagine. and now, that is his last name. legally. they are looking for ways to think of sidewalks. now his legal name is jason headsets.com it has created a lot of buzz which was exactly what it wanted the ceo speaks. >> $45 it was quite a price tag. $45,000 --. the amount of buzz that we created from the us was worth that (bri tish acccents) >> however, with this, there was nothing to worry about the my mother was going through a divorce should not want the last name. i did not want the last name.